Our founder, Dr. Zasloff, has spent decades researching the self-healing system of our biome: the ecosystem of scalp, follicles, hair, peptides, proteins, moisturizing oils and related microbiota. His pioneering, globally recognized research has informed countless biomedical breakthroughs and is the essential difference behind all the Healthy Beauty products we deliver.

We believe simple is better. Using 25+ chemicals — even natural or organic ones — isn't good for you. Or the environment. By respecting the biome, illumai's 7 simple ingredients simply deliver ... and do no harm.

We believe in the interconnectedness of all things. Our products are developed with respect and consideration for all systems, biological or human, therefore our products never destroy and always gently restore the biome system to its intended balance. We treat employees, customers and partners with this same respect at all times.

And finally, we believe each customer's positive experience with our products is our success. Therefore, we will showcase and nurture our customers' true beauty whenever possible.